NEWS

raise the bar (verb, idiomatic) to set a more impressive precedent or record. We've all seen the bar raised in technology in the past decade. It's hard to believe that it was only the '90s when the Internet and cell phones became a household name, and products like DVDs and MP3s came into popularity.

As consumers, we are all looking for a little something extra that makes us feel rewarded for a purchase. When I look in my wallet, I see several handfuls of loyalty program cards - Starbucks, Subway, drugstores, grocery stores, airlines, hotels and more - all promising freebies. I'll bet there aren't many of us who haven't participated in at least a few of these. Why wouldn't we?

When I look back at 2013, I’m amazed how many Atlantic employees have a shared passion for helping others. I received countless phone calls and emails relaying stories of our employees going “above and beyond” the call of duty. Some of the stories were astonishing at the lengths an employee went to help a customer. Others were small, thoughtful gestures that made a big impression. What really hit home for me, though, was how dedicated our employees are to great service - the Atlantic Attitude.

Have you ever received service so spectacular it made you say, “Wow, that really just made my day!”?